Professor | Department of Commerce
Academic Qualification
Examination
| Examination |
Name of Exam |
Percentage of Marks obtained |
Subjects |
Division/Class/ Grade |
University/Institute |
Status |
Year of passing |
| Graduation |
B Com Hons |
61.1% |
Business Maths, Accounts, Economics, Auditing, Business Organisation |
I |
Hindu College, DU |
completed |
1991 |
| Post- Graduation |
M Com |
62.1% |
Marketing Management, Marketing Research, Marketing Communication |
I |
South Campus, University of Delhi |
completed |
1993 |
M. Phil/Ph. D,
| Course |
Award Date |
Thesis/Dissertation Title |
University/Institute |
Status |
| MPhil |
1996 |
Product Quality and Consumer Decision-Making |
Department of Commerce, Delhi School of Economics, University of Delhi |
Awarded |
| Ph.D. |
2001 |
Family Influence on Purchase Decisions: A Study with Reference to Consumer Durables |
Department of Commerce, Delhi School of Economics, University of Delhi |
Awarded |
UGC-CSIR NET,
| UGC-CSIR NET |
NET Subject |
Certificate No. |
Roll No. |
Year |
| UGC NET |
Management |
270/JRF |
T246285 |
1993 |
Teaching Profile
Past Experience
| Type of Experience |
Institution Name |
Association Type |
Designation |
Start Date |
End Date |
No Record Found!
Teaching and Research Expertise
Area of Specialization/Research
Marketing (Consumer Behaviour, Consumer Affairs, Digital marketing, Sustainable Marketing)
Area of Interest/Teaching
Marketing (Advertising, Principles of Marketing, Consumer Affairs, digital marketing)
Research Supervision,
| Role |
Name of student |
Course |
Research Area |
Registration Date |
Status |
Date of Completion |
| No Record Found! |
Publication
Research Paper in Journals
| Academic Year |
Title of Paper |
Name of Journal |
Volume |
Page No. |
ISSN |
Indexed |
Impact Factor |
| 09/2022 |
Impact of overtourism on sustainable development and local community wellbeing in the Himalayan region |
Int. J. Leisure and Tourism Marketing |
7 |
199-214 |
ISSN 1757-5575 Online |
|
|
| 08/2023 |
Unethical Marketing and Advertising to Children: Need For Regulation |
International Journal on Consumer Law and Practice |
11 |
233-237 |
2347-2731 |
Scopus |
|
| 08/2023 |
Apna Store and E-commerce: Meeting Consumer Needs During COVID-19 |
Asian Journal of Management Cases |
1 |
1-13 |
ISSN: 0972-8201; Online ISSN: 0973-0621. |
Scopus |
0.1 |
| 09/2023 |
Refereed Research - Impact of COVID-19 on Subsistence Consumer Merchants: A Study of Tourism in the Himalayan Region |
Subsistence Marketplaces |
1 |
1-43 |
2473-4055 |
Other |
|
| 07/2024 |
Examining Household Composition, Parental Style, and Consumer Socialization Practices Towards Children’s Media Consumption. |
Sage Open Journal |
14 |
1-11 |
https://doi.org/10.1177/21582440241278381 |
Scopus |
1.91 |
| 09/2024 |
Covid 19 and Online Education: Leveraging Service-Dominant Logic Perspective. International Journal of Business Excellence |
Journal of Business Excellence |
34 |
1-30 |
1756-0047 |
Scopus |
1.6 |
| 11/2024 |
Factors Influencing Participation in Peer-To-PeerAccommodation -A Systematic & Bibliometric Review |
Journal of Informatics Education and Research |
4 |
2662-2681 |
ISSN: 1526-4726 |
|
|
Books/Chapters in books
| Book Title |
Chapter Title |
ISBN Number |
Level |
Academic Year |
|
No Record Found!
|
E-Content
| Role |
Name of Module |
Link of e-content |
|
No Record Found!
|
Paper Presented/Conference Proceedings
| Month & Year of Publishing |
Title of Paper |
Name of Conference |
Level |
Page No. |
ISSN/ISBN |
|
No Record Found!
|
Other Publications
| Month & Year of Publishing |
Type of Publication |
Title of Paper |
Level |
Page No. |
ISSN/ISBN |
|
No Record Found!
|
MOOCs
| Details of MOOC |
Credit |
Course |
Subject |
Level |
Web Link |
|
No Record Found!
|
Translation Work
| Title of Paper |
Journal/Book Name |
Year |
Vol. |
Page No. |
ISSN/ISBN |
|
No Record Found!
|
Patents
| Type |
Title |
Area/Subject |
Date of Award/Publication |
Level |
Reference Number |
Sponsoring Agency |
|
No Record Found!
|
Awards
| Month and year |
Type |
Name of Award |
Level |
| 03/2023 |
Others |
Talk on World Consumer rights day |
State |
| 09/2023 |
Award |
Best presenter in Conference |
International |
| 11/2023 |
Recognition |
Co-Chair at IIPA |
National |
| 01/2024 |
Recognition |
Asian Journal of Management Cases |
International |
| 11/2024 |
Others |
Guest Speaker |
State |
| 12/2024 |
Recognition |
Resource person at FDP organised by Ramanujan College under the aegis of the UGC Malaviya Mission Teacher Training Program (MMTTP) and the Ministry of Education, Government of India |
National |
| 12/2024 |
Others |
Expert member for PhD Admission 2024 |
State |
| 03/2025 |
Recognition |
Session Chair at Shyam lal College at International conference on Viksit Bharat |
International |
Sponsored Projects
| Month and year |
Funding Agency |
Name of PI/Co-Pi |
Type of Project |
Duration |
Sanction Date |
Amount Received in Rupees |
|
No Record Found!
|
Consultancy Projects
| Month and year |
Type of Project |
Name of Faculty |
Title of Consultancy Project |
Amount Received in Rupees |
|
No Record Found!
|
